Senior Director, Product Management – Healthcare Vertical

Epsilon
December 20, 2023
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Job Description

The Senior Director, Epsilon Vertical Solutions – Healthcare is responsible for driving product solutions that will result in significant revenue growth for Epsilon and Publicis. The ideal candidate will have a strong background in either Healthcare digital media offerings or have worked for a Healthcare or Pharmaceutical company supporting their digital media programs. For success in this role, the individual will need to have exceptional communication and collaboration skills to effectively translate client needs into product offerings. Having experiences in defining Healthcare-specific solutions, collaborating with partners that provide solutions, understanding of compliance requirements for the industry, as well as ownership of business plans to provide the most advanced digital marketing products in the industry are critical for success in this role.

Requirements:

  • Significant Healthcare industry experience with deep understanding of the vertical's nuanced landscape, needs and requirements.
  • Extensive digital media experience with understanding of the competitive market landscape for audience targeting and media measurement.
  • Analytical thinker, skilled communicator, and seasoned influencer with demonstrated ability to drive consensus at all levels, including senior executive leadership.
  • Ability to quickly grasp complex concepts and then translate them for less technical audiences.
  • Initiative-taker that does not wait to be told what to do – sees an opportunity, defines an action plan, and runs with it.
  • Self-driven with strong sense of urgency, requires minimal oversight to drive challenges to closure.
  • Possesses high EQ. Flexible yet not afraid to stand firm in their position and push back when appropriate.
  • Ability to quickly assess situations and make a definitive decision.
  • Role Responsibilities:

  • Play primary role in defining and driving the overall vertical solution vision and long-term business strategy for the Healthcare vertical.
  • Develop and own the annual vertical business plan and solution roadmap for Epsilon's Healthcare clients. Collaborate with key stakeholders to set go- to-market priorities, product adoption goals and track revenue growth and important focused initiatives.
  • Synthesize market feedback to identify revenue growth opportunities and competitive threats. Define client problems, size opportunities, and prioritize initiatives for the vertical that are differentiated, scalable and repeatable.
  • Lead by example and report monthly progress against established goals to senior management. Proactively implement adjustments to plans when they start to go off track. Push team members to exceed targets.
  • Train Sales, Operations and Product on the “what, why and how” of the vertical portfolio of solution offerings empowering them to understand, embrace and evangelize.
  • Work with Marketing to drive vertical customization of product positioning, case studies and marketing collateral that clearly articulates Epsilon's unique market differentiations.
  • Support the sales team by contributing to client conversations and new business pitches.
  • Minimum Qualifications:

  • 10+ years of experience in solution building, digital marketing strategy and/or consulting.
  • Deep industry knowledge of healthcare vertical, ideally from the pharmaceutical manufacturer side.
  • Owned a product or solution from introduction through launch and into maturity.
  • Experience effectively influencing stakeholders and driving resolutions.
  • Strong communication, persuasion, and presentation skills.
  • BA/BS degree. Advanced degree and/or MBA desirable. (Equivalent experience will be considered as well)
  • Additional Information

    About Epsilon

    Epsilon is a global advertising and marketing technology company positioned at the center of Publicis Groupe. Epsilon accelerates clients' ability to harness the power of their first-party data to activate campaigns across channels and devices, with an unparalleled ability to prove outcomes. The company's industry-leading technology connects advertisers with consumers to drive performance while respecting and protecting consumer privacy. Epsilon's people-based identity graph allows brands, agencies and publishers to reach real people, not cookies or devices, across the open web. For more information, visit epsilon.com.

    When you're one of us, you get to run with the best. For decades, we've been helping marketers from the world's top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Epsilon's best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, messaging and loyalty solutions. We process 400+ billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Positioned at the core of Publicis Groupe, Epsilon is a global company with more than 8,000 employees around the world. Check out a few of these resources to learn more about what makes Epsilon so EPIC:

  • Our Culture : https: // www. epsilon.com/us/about-us/our-culture-epsilon
  • Life at Epsilon : https: // www. epsilon.com/us/about-us/epic-blog
  • DE &I: https: // www. epsilon.com/us/about-us/diversity-equity-inclusion
  • CSR : https: // www. epsilon.com/us/about-us/corporate-social- responsibility
  • Great People Deserve Great Benefits

    We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.

    Epsilon is an Equal Opportunity Employer. Epsilon's policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories. Epsilon will provide accommodations to applicants needing accommodations to complete the application process.

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