Senior Director of Product Management - Loyalty Strategy (Remote)

March 29, 2023
Offerd Salary:Negotiation
Working address:N/A
Contract Type:Other
Working Time:Negotigation
Working type:N/A
Ref info:N/A
Job Description

Epsilon, the leader in Forrester's loyalty wave, is seeking a dynamic Senior Director of Loyalty Strategy with a strong background in loyalty & CRM and the ability to think strategically about how to guide and develop Epsilon's loyalty products and solutions.

Key Responsibilities:

  • Lead the annual goal setting and objective planning process by working with the broader loyalty team to identify and document top priorities to
  • Solidify Epsilon's top ranking from analysts for its loyalty technology and services
  • Differentiate Epsilon's loyalty offerings from competitors
  • Expand Epsilon's reach to new markets
  • Create a strategic vision for “what's next?” for loyalty at Epsilon
  • Track progress towards ongoing loyalty initiatives and communicate progress to senior Epsilon leadership
  • Develop strategy for internal education and training about loyalty for Epsilon's sales and customer partner teams
  • Act as a conduit between product, sales, and marketing teams to ensure that client-facing sales and product materials are up to date and effective
  • Stay abreast of developing market and loyalty trends and work with Epsilon Marketing to prepare responses to these trends:
  • Develop ongoing points of view about loyalty trends
  • Create marketing materials to capitalize on trends and communicate Epsilon's POV
  • Propose new loyalty functionality and offerings to address loyalty trends
  • Increase market awareness of Epsilon's loyalty offerings by
  • Working with Epsilon Marketing to create original thought leadership content
  • Attending and speaking at Epsilon-sponsored loyalty events and conferences
  • Identifying new opportunities to generate market awareness
  • Conduct planning and research to support development of new features and services for Epsilon's loyalty offerings
  • Organize go-to-market strategy for Epsilon's various loyalty solutions, including packaging and promotion of these products
  • Expected Outcomes

  • Directly contribute to loyalty revenue goals by creating increased awareness utility, and value of Epsilon loyalty offerings
  • Desired Competency Expertise:

  • Able to synthesize multiple inputs to create both immediate and long-term strategy for loyalty business development
  • Strong communication and presentation skills
  • Technical understanding of marketing automation, customer data collection/usage, mobile, and other customer-related technologies
  • Comfort level presenting to prospects, clients, and Epsilon leadership
  • Able to collect and organize inputs from a wide variety of loyalty team members
  • Stays apprised of loyalty, CRM, and retail industry challenges, best practices, activities, and trends
  • Basic understanding financial measurement, including P&L, ROI, etc.
  • Able to organize and lead product idea generation and development
  • Works efficiently with a wide variety of loyalty team members (marketing, finance, technology, product, sales, etc.)
  • Able to organize and manage multiple ongoing projects
  • Willing to travel, minimally
  • Experience & Education:

  • A minimum of 7 years of relevant professional experience
  • Experience in marketing operations, omni-channel marketing
  • Experience designing, building and leading loyalty programs
  • MBA, or undergraduate with relevant business experience, preferred
  • Additional Information

    When you're one of us, you get to run with the best. For decades, we've been helping marketers from the world's top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Epsilon's best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, messaging and loyalty solutions. We process 400+ billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Positioned at the core of Publicis Groupe, Epsilon is a global company with more than 8,000 employees around the world. Check out a few of these resources to learn more about what makes Epsilon so EPIC:

  • Culture: https: // www.
  • DE&I: https: // www.
  • CSR: https: // www.
  • Life at Epsilon: https: // www.
  • Great People Deserve Great Benefits

    We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.

    Epsilon is an Equal Opportunity Employer. Epsilon's policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories.

    Epsilon will provide accommodations to applicants needing accommodations to complete the application process.

    For San Francisco Bay and Los Angeles Areas: Epsilon will consider for employment qualified applicants with criminal histories in a manner consistent with the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance and San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance.

    Applicants with criminal histories are welcome to apply.



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