Senior Director, Marketing Strategy & Launch Operations

Epsilon
February 16, 2024
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Job Description

Looking for an expert ready for a large-scale transformation of large CRM client. This role will play a key part in their transition from multiple communication streams to a more customer centric communication strategy touching creative, measurement, technology, and many other aspects of the omnichannel marketing mix. Deep understanding of CRM, technology and automotive are required.

50% Operational Excellence Tech and Account Coordination

Coordination between multiple Technology, Account, analytics, and creative teams during the launch and roll out of a “customer first” enterprise-wide CRM program in the automotive industry. This role will collaborate and keep all teams on-track in this large-scale program that will likely scale 3+ years. The program will be on the forefront of customer intelligence, CRM technology, personalization, and cross-tier activation. There will also be constant coordination with other agencies and clients to drive omnichannel activation based on customer data. This leader must add stability, organization and communication to a process that relies on multiple stakeholders to be aligned and engaged.

Must have skills: Deep understand of CRM, Automotive customer journey, Automotive tiers, excellent program management skills, understand of the underlying technology of CRM, Identity, Personalization, digital and data driven decision making.

30% Operational Excellence Client and Team Delivery and Implementation

We are looking for an experienced leader who can add process, strong delivery experience and organizational clarity to this large-scale enterprise CRM program. This will include a number of meetings internally and with clients that require weekly status updates, understanding, each of these required pulling details, storyline and artifacts from the full team to report, update and have in advance.

Must have skills: Excellent project management skills in delivery and communication, strong organizational skills, a desire to be part of large multifaceted projects that will allow them to lead and drive a collaborative team forward.

20% Strategy and Innovation

Thinking ahead to identify emerging areas not yet in the roadmap, and working to identify current elements that need improvement, your strategic input is required to improve the program and refine the roadmap to continually drive improvement. There may also be key benefits or use cases within grasp that have yet to have been identified, there will be a lot of opportunity to drive incremental

Must have skills: Ability to drive incremental improvement, ability to articulate customer benefits from tech and process improvements

Additional Information

About Epsilon

Epsilon is a global advertising and marketing technology company positioned at the center of Publicis Groupe. Epsilon accelerates clients' ability to harness the power of their first-party data to activate campaigns across channels and devices, with an unparalleled ability to prove outcomes. The company's industry-leading technology connects advertisers with consumers to drive performance while respecting and protecting consumer privacy. Epsilon's people-based identity graph allows brands, agencies and publishers to reach real people, not cookies or devices, across the open web. For more information, visit epsilon.com.

When you're one of us, you get to run with the best. For decades, we've been helping marketers from the world's top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Epsilon's best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, messaging and loyalty solutions. We process 400+ billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Positioned at the core of Publicis Groupe, Epsilon is a global company with more than 8,000 employees around the world. Check out a few of these resources to learn more about what makes Epsilon so EPIC:

  • Our Culture : https: // www. epsilon.com/us/about-us/our-culture-epsilon
  • Life at Epsilon : https: // www. epsilon.com/us/about-us/epic-blog
  • DE &I: https: // www. epsilon.com/us/about-us/diversity-equity-inclusion
  • CSR : https: // www. epsilon.com/us/about-us/corporate-social- responsibility
  • Great People Deserve Great Benefits

    We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.

    Epsilon is an Equal Opportunity Employer. Epsilon's policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories. Epsilon will provide accommodations to applicants needing accommodations to complete the application process.

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