Job Description
About the Opportunity
The Senior Marketing Business Systems Analyst (BSA) will lead, contribute
to, produce and manage client deliverables relative to our multi-channel
marketing engagements, serving as a liaison between client staff and internal
Epsilon technical delivery teams. The Senior Marketing BSA will use experience
and business knowledge to assist account teams in defining marketing
automation solutions, handling challenging client situations, and providing
problem resolution. The individual will also be responsible for managing and
mentoring BSA's. This is a great opportunity to work in a fast pace,
continually changing environment.
Essential Functions
Analyzes complex business problems to be solved with automated systems
Provides technical expertise in identifying, evaluating and developing
systems and procedures that are cost effective and meet user requirements
Configures system settings and options; plans and executes unit,
integration and acceptance testing; and creates specifications for systems
to meet business requirements
Designs details of automated systems
Provides details to developers regarding what should be included in the
software, application, or product to ensure it is included for client
roll-out/implementation
May provide consultation to users in the area of automated systems
May lead cross-functional linked teams to address business or systems
issues
May be internal or external, client-focused, working in conjunction with
Professional Services and outsourcing functions
May include company-wide, web-enabled solutions
Measures current skills and knowledge against competencies needed for
continuing success and to meet future needs.
Is effective working with local, remote and global team members.
Is a positive force and trusted teammate
Seeks clarity over ambiguity; strives to be articulate and consistently
communicate in a clear, concise, and organized manner for written and
verbal communications.
Knowledge & Skills
Able to assemble, analyze and evaluate data and be able to make
appropriate and well-reasoned recommendations and decisions to support the
business, its marketing objectives, and internal project teams
Able to assess a situation, receive input from stakeholders, and select a
course of action
Able to clearly communicate and articulate, both written and verbally,
detailed specifications (e.g., project requirements, requested changes,
and testing results)
Able to create and update specs/documents, and assess completeness of
requirements information received
Able to develop and maintain relationships within the organization and/or
with external partners, and understand the unique needs of each
partnership
Able to document information effectively through databases, knowledge
warehouses, and other shared space
Able to lead effective client meetings, negotiate deliverables, and drive
successful outcomes
Able to make proactive recommendations
Able to properly interpret customer marketing needs, and translate into
understandable written campaign requirements
Able to work in a dynamic, fast paced and often changing environment
As needed, able to serve as a liaison between: developers and users,
clients and companies, and management and IT
Excellent drive and initiative, and sense of personal accountability
Excellent knowledge of the industry
Excellent organizational skills and interpersonal skills
Excellent problem solving skills in order to move toward a project's
successful completion
Excellent campaign queue management skills
Excellent project management skills
Excellent technical platitude, and understand both business and technical
language and ideas
Able to mentor and train less experienced peers
Able to lead a project and solution, in addition to a work-stream within a
solution
Able to manage and/or oversee 3 or less direct reports
Duties & Responsibilities
Leads and coordinates marketing campaign and reporting processes and
associated tasks such as requirements, functional specifications and other
client documentations
Leads and coordinate System Integration Testing (SIT), User Acceptance
Testing, and associated activities such as test plan, test cases and test
execution as related to marketing campaigns and reporting, including
campaign tests, waterfall review, T-tests and user acceptance testing
Support production staff and client end users in the use of the overall
client solution with a focus on marketing campaigns and reporting
Acts as a primary client and account team contact for all account
marketing campaign needs
Act as a solution advocate for client marketing initiatives
Leads and supports and coordinate Change Management initiatives
Leads and coordinates Issue Management events from identification through
resolution
Technical Requirements
Solid understanding of Relational Database Management Systems
The ability to create technical documentation (including Visio
documentation of overall business solution) required
Advanced proficiency in SQL and able to navigate an end to end client
database solution
Experience in CRM or Loyalty marketing technologies
Advanced proficiency of 1 campaign management/execution tools (IBM
Campaign, Adobe Campaign, RedPoint, Momentum, Bonus etc.)
Experience with 1 Business Intelligence tool (e.g., Business Objects,
Cognos, MicroStrategy, Microsoft Reporting/Analysis Services)
Solid understanding of marketing concepts and end-to-end marketing
execution
Understands how production issues and solution defects affect client and
Epsilon and is capable of recommending a solution forward
Experience within, and understanding of, all phases of the SDLC is
required
Working knowledge of Web Technologies (HTML, XML, web services, etc.)
Experience designing and implementing multiple campaign types including
triggers, lifecycle, etc.
Has deep business domain knowledge of at least 1 market/vertical (Retail,
CPG, Healthcare, Insurance, Financial Services, etc.)
Knowledge of Loyalty / Rewards lifecycle activities is preferred
Proficient in the use of Microsoft Word, Excel, PowerPoint, and MS Project
Experience
Requires 8 years of related experience
At this level, postgraduate coursework may be desirable
Education
Associate's or Bachelor's degree preferred
Additional Information
When you're one of us, you get to run with the best. For decades, we've
been helping marketers from the world's top brands personalize experiences for
millions of people with our cutting-edge technology, solutions and services.
Epsilon's best-in-class identity gives brands a clear, privacy-safe view of
their customers, which they can use across our suite of digital media,
messaging and loyalty solutions. We process 400+ billion consumer actions each
day and hold many patents of proprietary technology, including real-time
modeling languages and consumer privacy advancements. Thanks to the work of
every employee, Epsilon has been consistently recognized as industry-leading
by Forrester, Adweek and the MRC. Positioned at the core of Publicis Groupe,
Epsilon is a global company with more than 8,000 employees around the world.
Check out a few of these resources to learn more about what makes Epsilon so
EPIC:
Culture: https: // www. epsilon.com/us/about-us/our-culture-epsilon
DE&I: https: // www. epsilon.com/us/about-us/diversity-equity-inclusion
CSR: https: // www. epsilon.com/us/about-us/corporate-social-responsibility
Life at Epsilon: https: // www. epsilon.com/us/about-us/epic-blog
Great People Deserve Great Benefits
We know that we have some of the brightest and most talented associates in the
world, and we believe in rewarding them accordingly. If you work here, expect
competitive pay, comprehensive health coverage, and endless opportunities to
advance your career.
Epsilon is an Equal Opportunity Employer. Epsilon's policy is not to
discriminate against any applicant or employee based on actual or perceived
race, age, sex or gender (including pregnancy), marital status, national
origin, ancestry, citizenship status, mental or physical disability, religion,
creed, color, sexual orientation, gender identity or expression (including
transgender status), veteran status, genetic information, or any other
characteristic protected by applicable federal, state or local law. Epsilon
also prohibits harassment of applicants and employees based on any of these
protected categories.
Epsilon will provide accommodations to applicants needing accommodations to
complete the application process.
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