Senior Business Systems Analyst

October 07, 2023
Offerd Salary:Negotiation
Working address:N/A
Contract Type:Other
Working Time:Negotigation
Working type:N/A
Ref info:N/A
Job Description

About the Opportunity

The Senior Marketing Business Systems Analyst (BSA) will lead, contribute to, produce and manage client deliverables relative to our multi-channel marketing engagements, serving as a liaison between client staff and internal Epsilon technical delivery teams. The Senior Marketing BSA will use experience and business knowledge to assist account teams in defining marketing automation solutions, handling challenging client situations, and providing problem resolution. The individual will also be responsible for managing and mentoring BSA's. This is a great opportunity to work in a fast pace, continually changing environment.

Essential Functions

  • Analyzes complex business problems to be solved with automated systems
  • Provides technical expertise in identifying, evaluating and developing systems and procedures that are cost effective and meet user requirements
  • Configures system settings and options; plans and executes unit, integration and acceptance testing; and creates specifications for systems to meet business requirements
  • Designs details of automated systems
  • Provides details to developers regarding what should be included in the software, application, or product to ensure it is included for client roll-out/implementation
  • May provide consultation to users in the area of automated systems
  • May lead cross-functional linked teams to address business or systems issues
  • May be internal or external, client-focused, working in conjunction with Professional Services and outsourcing functions
  • May include company-wide, web-enabled solutions
  • Measures current skills and knowledge against competencies needed for continuing success and to meet future needs.
  • Is effective working with local, remote and global team members.
  • Is a positive force and trusted teammate
  • Seeks clarity over ambiguity; strives to be articulate and consistently communicate in a clear, concise, and organized manner for written and verbal communications.
  • Knowledge & Skills

  • Able to assemble, analyze and evaluate data and be able to make appropriate and well-reasoned recommendations and decisions to support the business, its marketing objectives, and internal project teams
  • Able to assess a situation, receive input from stakeholders, and select a course of action
  • Able to clearly communicate and articulate, both written and verbally, detailed specifications (e.g., project requirements, requested changes, and testing results)
  • Able to create and update specs/documents, and assess completeness of requirements information received
  • Able to develop and maintain relationships within the organization and/or with external partners, and understand the unique needs of each partnership
  • Able to document information effectively through databases, knowledge warehouses, and other shared space
  • Able to lead effective client meetings, negotiate deliverables, and drive successful outcomes
  • Able to make proactive recommendations
  • Able to properly interpret customer marketing needs, and translate into understandable written campaign requirements
  • Able to work in a dynamic, fast paced and often changing environment
  • As needed, able to serve as a liaison between: developers and users, clients and companies, and management and IT
  • Excellent drive and initiative, and sense of personal accountability
  • Excellent knowledge of the industry
  • Excellent organizational skills and interpersonal skills
  • Excellent problem solving skills in order to move toward a project's successful completion
  • Excellent campaign queue management skills
  • Excellent project management skills
  • Excellent technical platitude, and understand both business and technical language and ideas
  • Able to mentor and train less experienced peers
  • Able to lead a project and solution, in addition to a work-stream within a solution
  • Able to manage and/or oversee 3 or less direct reports
  • Duties & Responsibilities

  • Leads and coordinates marketing campaign and reporting processes and associated tasks such as requirements, functional specifications and other client documentations
  • Leads and coordinate System Integration Testing (SIT), User Acceptance Testing, and associated activities such as test plan, test cases and test execution as related to marketing campaigns and reporting, including campaign tests, waterfall review, T-tests and user acceptance testing
  • Support production staff and client end users in the use of the overall client solution with a focus on marketing campaigns and reporting
  • Acts as a primary client and account team contact for all account marketing campaign needs
  • Act as a solution advocate for client marketing initiatives
  • Leads and supports and coordinate Change Management initiatives
  • Leads and coordinates Issue Management events from identification through resolution
  • Technical Requirements

  • Solid understanding of Relational Database Management Systems
  • The ability to create technical documentation (including Visio documentation of overall business solution) required
  • Advanced proficiency in SQL and able to navigate an end to end client database solution
  • Experience in CRM or Loyalty marketing technologies
  • Advanced proficiency of 1 campaign management/execution tools (IBM Campaign, Adobe Campaign, RedPoint, Momentum, Bonus etc.)
  • Experience with 1 Business Intelligence tool (e.g., Business Objects, Cognos, MicroStrategy, Microsoft Reporting/Analysis Services)
  • Solid understanding of marketing concepts and end-to-end marketing execution
  • Understands how production issues and solution defects affect client and Epsilon and is capable of recommending a solution forward
  • Experience within, and understanding of, all phases of the SDLC is required
  • Working knowledge of Web Technologies (HTML, XML, web services, etc.)
  • Experience designing and implementing multiple campaign types including triggers, lifecycle, etc.
  • Has deep business domain knowledge of at least 1 market/vertical (Retail, CPG, Healthcare, Insurance, Financial Services, etc.)
  • Knowledge of Loyalty / Rewards lifecycle activities is preferred
  • Proficient in the use of Microsoft Word, Excel, PowerPoint, and MS Project
  • Experience

  • Requires 8 years of related experience
  • At this level, postgraduate coursework may be desirable
  • Education

  • Associate's or Bachelor's degree preferred
  • Additional Information

    When you're one of us, you get to run with the best. For decades, we've been helping marketers from the world's top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Epsilon's best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, messaging and loyalty solutions. We process 400+ billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Positioned at the core of Publicis Groupe, Epsilon is a global company with more than 8,000 employees around the world. Check out a few of these resources to learn more about what makes Epsilon so EPIC:

  • Culture: https: // www.
  • DE&I: https: // www.
  • CSR: https: // www.
  • Life at Epsilon: https: // www.
  • Great People Deserve Great Benefits

    We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.

    Epsilon is an Equal Opportunity Employer. Epsilon's policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories.

    Epsilon will provide accommodations to applicants needing accommodations to complete the application process.



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