Job Description
A successful candidate will be responsible to build and manage new and
existing relationships with external agency partners as it relates to advanced
TV advertising media buyers (addressable, CTV, data driven linear etc).
Candidate will be the main point of contact to educate TV agency contacts on
Epsilon data assets and make recommendations to them based on the brands they
plan aTV media buying for. They will also be responsible for growing revenue
on existing accounts. Focus is on identifying, developing, and presenting
value-driven, client-centric marketing solutions that leverage Epsilon's
premier data assets across advanced TV.
Responsibilities
Demonstrate thorough knowledge of data assets (compiled, behavioral,
transactional, trigger-based, etc.) and how it is leveraged in the
advanced TV space.
Demonstrate thorough knowledge of digital and aTV solutions; file
onboarding, addressable, data driven linear, CTV/OTT, social media
platforms, omni channel marketing strategies, etc.
Consult with client agencies about business challenges and requirements,
as well as the range of data solutions and cost benefits of each.
Maintain a high level of relevant industry knowledge to have meaningful
conversations with client agencies.
Create winning presentations to senior managers and decision makers.
Draft and deliver proposals within assigned account.
Demonstrate strong contract negotiating skills.
Work with technical staff and product specialists to address customer
requirements.
Report on sales activity on a weekly basis.
Have a thorough knowledge of Salesforce.com, provide forecasts on best
case and most likely sales volumes over relevant time periods.
Work with delivery teams to proactively address customer challenges and
opportunities.
Cultivate strong relationships with internal and third-party partners that
are required to deliver full solutions to customers.
Provide feedback to sales management on ways to shorten the sales cycle,
enhance sales, and improve company brand and reputation.
Provide feedback to company management on market trends, competitive
threats, unmet needs, and opportunities to deliver greater value to
customers.
Identify sales support requirements and materials.
Be a positive representative of Epsilon's brand in the marketplace.
Conduct all sales activities with the highest degree of professionalism
and integrity.
Develop and maintain relationships with clients at appropriate levels
through daily contact.
Driver of communication with client by setting adequate expectations on
budget, timeline, and scope of solutions
Manage daily components of all marketing programs for assigned account by
ensuring accurate and timely execution of projects.
Gain an understanding of client's business and product lines to establish
credibility with client counterparts to help drive recommendations based
on the business goals.
Coordinate and lead efforts with production team to ensure accuracy and
quality of deliverables.
Responsible for day-to-day functions of our business, including revenue
processes, accounting, and reporting
Consistently strengthen and add value to the client relationships
Leverage knowledge of technology capabilities to provide recommendations
and solutions to clients
Thorough understanding of competitive landscape, development, and
application of leadership in area of expertise
Experience and Qualifications
Bachelor university degree preferred.
3+ years of experience, preferably in a TV media selling or planning role
working with TV media investment contacts within agencies.
Strong analytical skills with high attention to detail
Knowledge & Skills
Ability to multi-task
Deep understanding of the marketing landscape to innovate and drive growth
Ability to identify and create opportunities to partner with internal and
external stakeholders to improve processes and practices
Able to work independently and mentor junior team members
Strong knowledge of marketing technologies
Excellent problem-solving skills
Able to adapt to rapidly changing expectations
Effective organizational skills and time management
Exceptional communication and presentation skills
Drive business development plans and pitches
Develop and deliver effective presentations
Uses analytics and insights to develop opportunities and solutions for
clients
Candidate must be skilled in Omni channel data sales strategies and
execution
Candidate must be skilled in Salesforce.com, MS Office Suite, Social Media
& social selling techniques
Salary Range: $95,000 - $105,000
Additional Information
When you're one of us, you get to run with the best. For decades, we've
been helping marketers from the world's top brands personalize experiences for
millions of people with our cutting-edge technology, solutions and services.
Epsilon's best-in-class identity gives brands a clear, privacy-safe view of
their customers, which they can use across our suite of digital media,
messaging and loyalty solutions. We process 400+ billion consumer actions each
day and hold many patents of proprietary technology, including real-time
modeling languages and consumer privacy advancements. Thanks to the work of
every employee, Epsilon has been consistently recognized as industry-leading
by Forrester, Adweek and the MRC. Positioned at the core of Publicis Groupe,
Epsilon is a global company with more than 8,000 employees around the world.
Check out a few of these resources to learn more about what makes Epsilon so
EPIC:
Culture: https: // www. epsilon.com/us/about-us/our-culture-epsilon
DE&I: https: // www. epsilon.com/us/about-us/diversity-equity-inclusion
CSR: https: // www. epsilon.com/us/about-us/corporate-social-responsibility
Life at Epsilon: https: // www. epsilon.com/us/about-us/epic-blog
Great People Deserve Great Benefits
We know that we have some of the brightest and most talented associates in the
world, and we believe in rewarding them accordingly. If you work here, expect
competitive pay, comprehensive health coverage, and endless opportunities to
advance your career.
Epsilon is an Equal Opportunity Employer. Epsilon's policy is not to
discriminate against any applicant or employee based on actual or perceived
race, age, sex or gender (including pregnancy), marital status, national
origin, ancestry, citizenship status, mental or physical disability, religion,
creed, color, sexual orientation, gender identity or expression (including
transgender status), veteran status, genetic information, or any other
characteristic protected by applicable federal, state or local law. Epsilon
also prohibits harassment of applicants and employees based on any of these
protected categories.
Epsilon will provide accommodations to applicants needing accommodations to
complete the application process.
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