Job Description
Epsilon, AdAge's #1 Ranked U.S. Agency, is seeking a dynamic Manager,
Audience Strategy to work with Fortune 500 clients on strategy development
leveraging audience data, customer insights, omni-channel experience, data
capture and activation strategies, reporting, analytical projects and
research.
The ideal candidate will:
Be a strong consulting and delivery partner working on complex issues for
enterprise and brand level clients
Craft and optimize development and activation of people/ID based audience
curation and management for research, insight, digital media and data-
driven advertising
Design and deliver audiences for E2E digital advertising and media
strategies inclusive of activation workflow and channel specific
implementation (i.e. media, client-owned properties, e-commerce/e-retail,
social media, CRM, loyalty and offline)
Help clients think holistically for how data and technology can best
support brand insight, targeting, media and digital campaign goals across
1P, 2P and 3P data sources
Work with measurement and analytics teams to uncover performance trends
and unlock opportunities for improvement through recommended enhancements
and plans.
Utilize available datasets to produce audience profiles and derive
actionable insights and recommendations that help inform digital media
campaigns and opportunities
Key Responsibilities:
Audience development and digital marketing strategies: work with
clients and internal teams to develop:
Definition of brand addressable audiences and campaign specific target variation
Data assessments and recommendations regarding available 1P, 2P and 3P data utilization
End-to-end and advance audience segmentation and activation
Strategic marketing planning roadmaps
Assess and recommend audience development and digital experience constructs, and communication strategies
Map existing and design new advertising and digital experiences based on data, insights and marketing technology capabilities
Market insights and performance
Provide actionable data-driven customer and market insights to design, develop, and deploy relevant CPG data-driven marketing strategies
Data-driven audience, media, digital program market research and competitive assessments
Work with analytics and data science to define performance metrics, marketing reports, executive dashboards, and measurement requirements
Implement effective test plans and learning agendas
Quickly learn, stay apprised of, and apply knowledge of, Epsilon's assets, tools, technology platforms and capabilities to client engagements
Client interface
Frequent face-to-face client presence and collaboration, presenting and selling ideas to our client in partnership with the cross-functional team. High-quality presentation, communication and idea articulation skills are a must. Energetic, positive, ambitious, great listener, empathetic, curious, inquisitive.
Experience:
A minimum of 4 years of relevant professional experience
Experience designing, building and leading people/ID based audience
marketing initiatives and campaigns
Ability to translate a combination of large, disparate data sets into
strategically focused storytelling connected to brand objectives
Primary experience in audience development, data driven marketing and/or
digital marketing
Experience in consultative client engagements
Excellent verbal and written communication skills, including the ability
to produce high-quality decks and present with confidence to senior
marketing leaders
Ability to manage multiple high-priority projects in a fast-paced setting
Bachelors Degree preferred
Additional nice to have .....
Experience with CDP's and people-based audience platforms for onboarding,
strategic use and value realization
CPG industry and data knowledge
Salary: $100,000 - $130,000
Additional Information
When you're one of us, you get to run with the best. For decades, we've
been helping marketers from the world's top brands personalize experiences for
millions of people with our cutting-edge technology, solutions and services.
Epsilon's best-in-class identity gives brands a clear, privacy-safe view of
their customers, which they can use across our suite of digital media,
messaging and loyalty solutions. We process 400+ billion consumer actions each
day and hold many patents of proprietary technology, including real-time
modeling languages and consumer privacy advancements. Thanks to the work of
every employee, Epsilon has been consistently recognized as industry-leading
by Forrester, Adweek and the MRC. Positioned at the core of Publicis Groupe,
Epsilon is a global company with more than 8,000 employees around the world.
Check out a few of these resources to learn more about what makes Epsilon so
EPIC:
Culture: https: // www. epsilon.com/us/about-us/our-culture-epsilon
DE&I: https: // www. epsilon.com/us/about-us/diversity-equity-inclusion
CSR: https: // www. epsilon.com/us/about-us/corporate-social-responsibility
Life at Epsilon: https: // www. epsilon.com/us/about-us/epic-blog
Great People Deserve Great Benefits
We know that we have some of the brightest and most talented associates in the
world, and we believe in rewarding them accordingly. If you work here, expect
competitive pay, comprehensive health coverage, and endless opportunities to
advance your career.
Epsilon is an Equal Opportunity Employer. Epsilon's policy is not to
discriminate against any applicant or employee based on actual or perceived
race, age, sex or gender (including pregnancy), marital status, national
origin, ancestry, citizenship status, mental or physical disability, religion,
creed, color, sexual orientation, gender identity or expression (including
transgender status), veteran status, genetic information, or any other
characteristic protected by applicable federal, state or local law. Epsilon
also prohibits harassment of applicants and employees based on any of these
protected categories.
Epsilon will provide accommodations to applicants needing accommodations to
complete the application process.
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