LOS ANGELES - Brand Manager (Freelance Position)

Sid Lee
April 17, 2023
Contact:N/A
Offerd Salary:Negotiation
Location:N/A
Working address:N/A
Contract Type:Other
Working Time:Negotigation
Working type:N/A
Ref info:N/A

WHO WE ARE

Sid Lee is a borderless creative agency applying storytelling, design and technology to build customer experiences that matter. Their multi-disciplinary team of 900 professionals works as one, out of offices in Montreal, Toronto, New York, Paris, London, LA and Seattle. Working side by side with progressive clients, they deploy their creative capabilities in several disciplines, ranging from design to interactive and experiential communication to advertising and architecture. Practicing agile creative and production development, as well as radical collaboration both internally and with their clients, they create work that matters, allowing their clients to outperform their competitors and earn the trust and loyalty of their customers.

Duration of cont ract: 40h/week for 8 weeks, starting March 27th, with possibility of extension.

Travel: Must be available to travel, when required

ROLE

We are looking for Freelance Brand and Marketing Managers to ensure concept and tactics implementation for our client, a global sporting event. As a Brand and Marketing Manager, you will oversee the implementation of the Brand Launch tactics in your respective region (Miami, Central US, East Coast and West Coast) and will work closely with the Host Cities to ensure that all materials are produced in accordance with the Brand Launch Playbook. You will also work closely with Sid Lee strategy, creative, digital and account teams to report any issues, needs for changes or adjustments.

RESPONSIBILITIES

As a Freelance Brand and Marketing Managers, you will:

  • Lead weekly status meetings to update the client on Host City activities & next steps.
  • Synthesize plans with the local activations of the Host Cities.
  • Support and provide creative guidance for the host cities on launching their respective Host City marks after the Brand Launch. You will report to Sid Lee's strategic and creative team any issues that require more time.
  • Serve as brand gatekeeper to ensure the integrity of the brand story is maintained.
  • Manage Host City Approval, ensuring the consistency of the brand through the execution made by the host cities.
  • Serve as day-to-day Point of Contact for each Host City team's marketing lead and understand and support Host City's goals for launch in parallel with the client's.
  • Identify others to synthesize with (i.e Commercial Affiliates and Media Rights Licenses)
  • Supervise the planning, project manage all client-required approvals and feedback process for launch activities.
  • Provide official sign-off for ideas to come to life on behalf of the client.
  • Ensure alignment with the brand, tone of voice, overarching the client's marketing strategy and helps Host Cities ideate based-off a broader narrative to ensure cohesion.
  • Troubleshoot day-to-day issues to ensure planning stays on track (timelines, budgets, sign-off, production).
  • Assure the liaison with legal on the client side.
  • Create and manage an All-City Campaign calendar.
  • REQUIREMENTS

  • Experience working with a complex client in an environment involving a global team.
  • Experience with big sports brands or with clients in the sports vertical (a solid knowledge of, or passion for soccer is strongly preferred).
  • Experience working with creatives.
  • Sid Lee is strongly committed to hiring a diverse staff and believe all

    experiences and perspectives bring value to our clients. Sid Lee does not discriminate on the basis of race, color, gender, disability, age, religion, sexual orientation, national origin, ethnic origin, or any other characteristic protected by state or federal law.

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