GTM / GA4 Specialist

Direct Online Marketing
March 23, 2023
Offerd Salary:Negotiation
Working address:N/A
Contract Type:Other
Working Time:Negotigation
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We're seeking extraordinary people who want to contribute to a fast-growing digital marketing agency with a proven track record of success for clients around the world.

As the Google Tag Manager / GA4 Specialist, you'll be responsible for the setup, management, and troubleshooting of GTM and GA4 accounts for clients in a variety of industries.

Team members carry a great work-life balance and directly make an impact on our company as well as the lives of our clients, communities, and fellow team members.


At a mid-sized agency, you can move the needle more than at a larger agency. Plus, you get to be part of a team of talented, hard-working individuals. We take our ‘No Jerks' policy seriously here. If you share that same personal policy and live in or are wanting to move to the Greater Pittsburgh region, we want you to apply!

We appreciate the benefits of being able to work remotely and offer a telecommuter-friendly hybrid schedule that allows you to work from home 4 days per week. We also highly value the benefits of a culture that come from in- person collaboration where we can do amazing work while creating long-lasting relationships. That's why we look forward to having everyone together on Thursdays.

DOM is in the top 3% of all Google partner agencies worldwide, helping our clients grow their businesses through digital advertising, search engine optimization, creative services, analytics, and a full suite of digital marketing services. Our agency is certified by HubSpot, Microsoft, and Semrush with dozens of 5-star reviews on Clutch, G2 and Google. Established in 2006, we're a stable and growing leader delivering excellent results to our clients who say things like:

  • “DOM constantly pushes the envelope. They're great communicators and are fun to work with, too.”
  • “Working with DOM is like working with colleagues who have our company's best interest at heart.”
  • “I'm approached daily by other digital marketing agencies who want to pitch their company to me, but I never consider anyone else.”
  • We also have rave reviews on Glassdoor and have been voted one of Pittsburgh's best places to work with employees who say things like:

  • “The people are what this company great.”
  • “You will be appreciated, challenged, and rewarded.”
  • “An agency where you can grow with confidence.”
  • We offer a competitive benefits package that includes health, dental, vision, and short-term disability insurance; 401(k) with company match; and annual profit sharing.


    You'll be an important member of the Strategy & Analysis Department, working to ensure the efficient and effective execution of conversion tracking, troubleshooting implementation issues, and building custom reporting dashboards.

    As you grow in experience, you'll have the opportunity to follow paths toward a senior analyst role or strategist.

    Day-to-day work will vary; it includes implementing or troubleshooting conversion tracking within Google Tag Manager and Google Analytics / GA4 for various digital marketing channels (Google Ads, Microsoft Ads, Facebook/Meta Ads, CRMs); custom report creation through Google Data Studio (Looker) or Google Sheets; organizing your work and ensuring output follows the outlined processes and meets quality expectations; communicating technical needs to internal team members and clients.


    You will have a minimum of 3 years of experience directly executing GTM/GA work. This experience will include the following:

  • Proficiency with data visualization tools (Google Data Studio / Looker Studio) and digital analytics tools (Google Analytics) to create performance dashboards
  • Implementation of conversion tracking via a tag manager solution (Google Tag Manager)
  • Strong understanding of different attribution models and Google Analytics, including 360

  • Strong understanding of conversion tracking technical needs and possess the ability to communicate information to internal team members or clients

  • Development of benchmarks and KPIs
  • Solid understanding of A/B testing, audience segmentation, keyword measurement and auditing digital platforms (Google Ads, Meta Ads)
  • Advanced Microsoft Excel, Google Sheets and PowerPoint skills
  • Ability to detect data anomalies and audit data platforms
  • Additionally, you have the following:

  • Bachelor's degree or equivalent work experience in statistical analysis
  • Strong analytical and problem-solving skills
  • Self-motivation and independent thinking
  • Ability to clearly summarize complex analyses in a digestible format
  • Ability to present complex data analyses in a meaningful and actionable way
  • Outstanding computer skills
  • Excellent written and verbal communication
  • Top-notch organization skills
  • The following skills are a plus:

  • Digital agency experience
  • Experience with additional analytics, data analysis and visualization platforms, including Google BigQuery
  • Experience with SEMRush

  • Utilization of SQL to manipulate, arrange, query and present data

  • Python and R
  • Website and HTML knowledge
  • Ability to train junior team members as needed
  • Direct Online Marketing is an Equal Opportunity Employer (EOE).

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    Are you able to work in our Pittsburgh office every Thursday? Please note that this is a requirement for all DOM employees.



    How many years of experience do you have analyzing digital marketing and advertising campaigns?

    Do you have agency experience?



    Please list the digital marketing or data visualization tools/platforms that you have experience with.

    Do you have experience with Google Tag Manager, Google Analytics, and Google Data Studio? If yes, please briefly explain.

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