Hi! I am Logan Edgelow, Director of Growth Strategy at Kulin (pronounced Koo
• lin), a digital marketing agency focused on helping build scalable
strategies across all channels. We have recently joined the Versett group of
global companies. Together, we will build amazing apps and products, while
ensuring our clients launch effectively in the market, better than ever
before.
We're looking for a Director of Email and SMS Marketing to lead our team!
This role will be focused on helping DTC brands build and optimize effective
email and SMS marketing strategies in Klaviyo, with an emphasis on driving
strategy, retention initiatives, and using data to make informed optimization
decisions.
This is a full-time, remote position within Canada.
The successful candidate will lead a team of Email Marketing Strategists,
Copywriters, and Designers and be responsible for driving client strategy,
overseeing resourcing and team capacity, empowering the team, and managing
client relationships. They'll help introduce and improve processes within the
company, analyze and track data to maximize overall performance and achieve
goals, communicate performance to clients, mentor staff, and continue to grow
their own expertise in retention marketing. They will work with other leaders
at Kulin to set a positive example for team members in terms of company
culture, values, and knowledge sharing, while helping drive agency growth.
The Opportunity:
Lead a team of email strategists, copywriters, and designers driving
strategy and overseeing implementation for all clients
Manage client-facing communication in Slack, via email, and on calls with
support from Account Managers and Email Strategists
Work as a point of escalation for Email Strategists and offer support as
needed
Conduct audits for incoming clients and develop 30/60/90 day plan for
deliverables and KPIs based on highest priority action items
Oversee Klaviyo account strategy and direction for clients
Flow strategy
Campaign & segmentation strategy
List growth strategies
SMS strategy
Ongoing monitoring of performance metrics
Retention strategy including Shopify tech stack recommendations
Higher level eCommerce strategy and channel considerations
Build and maintain reporting weekly + monthly processes for clients
Monitor department profitability and implement optimizations and new
processes, as needed
Make impactful, data-driven decisions to help clients achieve identified
key performance indicators, focusing on retention
Stay informed on new retention strategies, apps, privacy legislation, etc.
and ensure Kulin's tactics are up-to-date
Support agency marketing efforts with content creation and case studies on
occasion
Drive staffing, pricing, and service offering discussions for the
department working with Head of Operations and Head of Strategy to make
decisions
What you bring to the table:
4-6 years of email marketing experience, preferably in the DTC eCommerce
space using Klaviyo x Shopify
A strong understanding of Klaviyo functionalities, including in-depth
automation strategy, is required
Strong understanding of common Shopify tech stacks for retention (Okendo,
Junip, Wonderment, KnoCommerce, Gorgias, etc)
Willingness to mentor team members and invest in the overall growth of the
team
Ability to identify highest impact items and prioritize competing tasks
effectively
Confidence in delegating work to team members and enabling them to succeed
independently
Ability to look at the bigger picture and make decisions and
recommendations impacting overall brand retention for clients
Strong written skills and a basic understanding of effective email design
Ability to make data-driven decisions based on Klaviyo metrics, Google
Analytics, Shopify performance, etc.
The Behaviours we Value at Versett:
You are naturally curious, self-motivated, and always looking to learn
more.
You are supportive of others and enjoy sharing knowledge.
You have a collaborative mindset and have empathy for your users, clients,
project team and co-workers.
Inclusion at Versett
Versett is an equal opportunity employer. We celebrate our inclusive work
environment and welcome members of all backgrounds and perspectives to apply.
We are committed to providing reasonable accommodation and will work with you
to meet your needs.
We strongly encourage applications from racialized individuals, under-
represented communities, diverse backgrounds, identities, and experiences.
Also, if you have accessibility requirements and need help during the
application process, reach out directly!
