Directive Consulting is the performance marketing agency for SaaS and Tech companies. We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. We offer Paid Media, SEO, Performance Creative, and Video to our clients by creating comprehensive digital marketing strategies that allow our clients to hit their SQL targets, every time.
We are searching for an innovative Director of Demand Generation to lead our marketing team, and drive leads from content marketing, events, partnerships, and paid media channels. This role will elevate our brand's position, and generate $30M worth of new business bookings in 2024. This role is pivotal in breaking into CMOs at global tech companies and driving significant brand elevation through innovative campaigns.
As the Director of Demand Generation, you will lead the marketing department in achieving its objectives to increase the agency's visibility, promote its services, and drive growth. The ideal candidate should have a track record of successfully leading and motivating a remote team, developing and executing innovative marketing campaigns, and have a deep understanding of the technology marketing industry.
If you are a highly motivated and passionate marketing professional with a creative edge for marketing to SaaS and technology companies, we encourage you to apply for this exciting leadership opportunity to be a part of our dynamic team!Roles & Responsibilities:
What You Offer:
Develop and execute an effective marketing strategy that drives growth and revenue, including brand awareness, lead generation, and client acquisition.
Implement and oversee innovative marketing campaigns, including content marketing, social media, email marketing, and events, with a strong emphasis on community engagement and partnerships.
Generate $30M in new marketing-sourced business within the technology sector by collaborating with the sales team and establishing strong relationships with CMOs at global tech companies.
Lead a high-performing marketing team, fostering an environment of innovation, eagerness, and hunger for change.
Manage the agency's well-funded marketing budget, ensuring that resources are allocated efficiently to maximize growth efficiency and ROI on a global scale. You will drive the financial modeling of campaigns with the team, ensuring optimal use of the marketing budget.
Analyze data and track marketing performance, making data-driven decisions to optimize marketing efforts.
5 years of experience in marketing, with a minimum of 2 years in a leadership role.
2+ years of experience in agency marketing + growth
Proven expertise in content creation, community building, partnerships, and event management.
Fluency in paid media and a strong track record in financially modeling campaigns.
An innovative mindset, eager to drive change and make an impact in the technology marketing industry.
Excellent communication skills and the ability to build relationships with key decision-makers.
Strong analytical skills, with a proven ability to lead a team and manage multiple projects in a fast-paced environment.
Demonstrated ability to work independently, manage multiple projects simultaneously, and meet deadlines.
Comfortable working in a fast-paced environment with changing priorities and tight deadlines.
What We Offer
🏠 We have a set living wage at Directive
🙏 Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle
Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents
Benefits to Support the Whole Person:
🧠 Mental - Access to certified therapists through Spring Health, membership to Headspace
💪 Physical - Gympass
🛫 Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave
💰 Financial - Traditional and Roth 401(k) with a 3% company match
🌟 Bonus - Annual bonus based on tenure, which scales in total amount over time
🌴 Annual Anniversary Trip to Newport Beach, CA with peers and executive leadership for fun and entertainment!
Work Environment Requirements
As a remote-first company, you'll have the ability to work from anywhere in the US, with the option to enjoy our state-of-the-art offices in Irvine, California. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country.
This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.
To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.
If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to [email protected].
At Directive, one of our core values is People First. We're committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.