Director, Marketing Analytics (Remote)

April 17, 2023
Offerd Salary:Negotiation
Working address:N/A
Contract Type:Other
Working Time:Negotigation
Working type:N/A
Ref info:N/A
Job Description

About this role :

The Director, Marketing Analytics drives the planning, development, and execution of Epsilon's marketing campaign reporting capabilities. Leading a team chartered with enhancing marketing's performance through measurement planning, sharing advance analyses and developing actionable insights. Epsilon is looking for a strategic, collaborative, and dynamic leader to lead our analytics, data, and measurement capabilities.

The ideal candidate has strong communication and organization skills, with the ability to work collaboratively across multiple internal teams. This person is a strategic thinker, who is comfortable developing new ways of doing things. Further, they understand that all marketing efforts be strategically based and deliver measurable results that align with business goals. This is someone who has a proven track record of successfully building out new teams and has an entrepreneurial spirit.

Director, Marketing Analytics responsibilities include:

  • Oversee the business alignment of measurement/analytics on behalf of the marketing teams
  • Represent the analytics center of excellence across the marketing portfolio, design and activate analytics approaches aimed to enhance campaign performance
  • Direct management of analyst(s); provide mentorship and coaching, oversee their day-to-day workload
  • Drive measurement plans and KPIs across digital platform work, as well as inform KPIs against various channels and campaigns
  • Organize planning sessions with key stakeholders to gain input on goals and executional ideas​
  • Develop scalable processes to support communication, documentation, and operations for analytics
  • Help manage lead tracking and ROI measurement within Salesforce
  • Implement and grow automation and dashboard capabilities
  • Collaborate with both front-line marketers and senior leaders
  • Additional responsibilities as assigned

  • 10+ years professional work experience in analytics that demonstrates increasing responsibilities and results. Digital marketing a plus.
  • Experience with digital campaign measurement and optimization
  • Excellent verbal and written communication skills; ability to work with and present to all levels and functions of the organization. Enjoys working independently as well as on a team.
  • The ability to project manage with remote contributors and stakeholders efficiently and effectively.
  • Resourceful, results oriented and collaborative team player with good follow through capabilities.
  • Enthusiastic self-starter; ability to be flexible and multi-task.
  • A working knowledge of analytic tools (reporting systems, dashboards, automation)

  • Applicable industry knowledge (media, advertising, tech, etc.).

  • Strong proficiency in MS Office, especially PowerPoint and Excel
  • Additional Information

    When you're one of us, you get to run with the best. For decades, we've been helping marketers from the world's top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Epsilon's best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, messaging and loyalty solutions. We process 400+ billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Positioned at the core of Publicis Groupe, Epsilon is a global company with more than 8,000 employees around the world. Check out a few of these resources to learn more about what makes Epsilon so EPIC:

  • Culture: https: // www.
  • DE&I: https: // www.
  • CSR: https: // www.
  • Life at Epsilon: https: // www.
  • Great People Deserve Great Benefits

    We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.

    Epsilon is an Equal Opportunity Employer. Epsilon's policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories.

    Epsilon will provide accommodations to applicants needing accommodations to complete the application process.

    For San Francisco Bay and Los Angeles Areas: Epsilon will consider for employment qualified applicants with criminal histories in a manner consistent with the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance and San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance.

    Applicants with criminal histories are welcome to apply.



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