Job Description
Epsilon is seeking a Digital Analytics Manager for the Digital Analytics team
to join our growing Digital Strategy & Analytics team. The role needs strong
Adobe Analytics experience with a specific focus on Adobe Analytics Workspace.
Any experience in AEP or CJA is a big plus. Using various tools and through
hands-on consumer and campaign data analysis, this role will help define,
measure, and optimize ongoing marketing campaign performance, tagging strategy
development, and manage web analytics implementations. The analysis will help
our marketing teams learn how to optimize current campaigns, develop better-
performing campaigns in the future, and will help our clients understand
whether their marketing investments have been successful.
The Digital Analytics team is involved in various efforts like generating
insights from a variety of digital marketing initiatives, including websites
(desktop & mobile), social media, mobile apps, email, customer relationship
management databases, coupons, eCommerce platforms, and sweepstakes to name a
few. The Digital Analytics team works across virtually all Epsilon digital
clients and will provide this role with exposure to these varying experiences
as well as skill-based training. The areas of analytic focus for this role
will be Adobe Analytics and Adobe Analytics Workspace. Experience in AEP or
CJA is a big plus. In addition to working on high visibility accounts and
across many digital channels, the role may need to collaborate with our
internal sales, account management, creative, strategy, tech, database, and
project management teams whenever the need arises.
Our ideal candidate should be strong in Adobe Analytics, particularly in Adobe
Analytics Workspace, and preferably hold Adobe Analytics business practitioner
or architect certification. The ideal candidate should be inherently
analytical, experienced in website analytics and tagging, and digital
marketing, have excellent communication skills and be adaptable, friendly, and
honest.
Responsibilities
Serve as a resident SME expert in Adobe analytics spanning Web, Mobile,
Social, Email, and Media
Provide Adobe analytics guidance for all assigned accounts. This guidance
consists of identifying, planning, and executing analysis opportunities.
Coordinate with internal technology teams and 3rd party vendors to build
the best possible measurement solutions to help evaluate performance.
Developing measurement plans that contain benchmarks and goals for each
upcoming campaign.
Creating and presenting customized marketing performance wrap-up reports.
These reports will outline the key successes, areas of improvement, and
strategic recommendations to be implemented moving forward for our
clients.
Accessing and analyzing digital marketing data from a variety of analytic
tools (Database, Email, Website, etc.) to create these customized
reports and dashboards. In some cases, this data will be delivered to you.
Analytic Tools/ Data Sources of focus for this client will include,
Website analytics (Adobe Analytics & Google Analytics), Dashboard
(Tableau), and Email.
Other analysis areas will include, Banner Ads, Video, Print, Mobile,
Search, Rx, and possibly some social media pages.
The role will be responsible for not only pulling reports and data
analysis but also focusing on crafting the marketing results presentations
and making recommendations.
Analyzing digital marketing performance based on customer and product
segmentation and developing segmentation approaches for customers and
prospects.
Recommending contact optimization strategies to maximize revenue and
profit. It is important to be able to connect performance to business
impact.
Advising on, building, and maintaining complete documentation for all
projects.
Working on multiple projects at a time. Anticipating project risk and
constraints and proactively working on solutions to address the
risk/constraints.
Providing ad hoc reporting.
Managing and working on web analytics audits and measurement frameworks to
ensure all KPIs are tracking appropriately and that these KPIs ladder back
to business objectives.
Identifying potential data quality issues, responsible for quality
assurance testing, and guidance for correction of any issues observed.
Will work with the analyst closely in this capacity.
Requirements
6-8 years of relevant professional experience conducting Adobe Analytics,
Launch, Google Analytics, and GTM
Strong Adobe Analytics Workspace experience
Any exposure to AEP / CJA is a huge plus.
Adobe Analytics Business Practitioner or Architect certification is
preferred.
Strong analytic thought process and ability to interpret findings.
Effective communicator via both written and spoken word.
Advanced level user in Excel: pivot tables, charts, v-lookups, and
dashboard creation.
Advanced Microsoft PowerPoint skills and experience developing client
presentations.
A strong working knowledge of statistical analysis and research
methodologies.
Deep experience with Adobe Analytics solution design, implementation
rollout and QA'ing are required. Google analytics and QA'ing GA events &
tracking is preferred.
Exposure to the broader Adobe & Google marketing clouds.
Bachelor's degree is required
A master's degree is preferred but not required
Familiarity with databases (what they are, how they are structured and
used) is preferred.
Exposure to data visualization tools is preferred.
Ability to organize and mine large sets of data for insights.
Ability to clearly communicate the findings of a complex analysis.
Ability to find key insights across disparate sets of data to help
positively impact the business.
Detail-oriented, organized, and able to independently work on multiple
projects over the course of a day.
Team player with ability to work well in a cross-functional team
environment; ability to work effectively with diverse teams including
statistical, technical, creative, and marketing resources.
Demonstrates an ability to think outside the box and take initiative upon
themselves to solve problems as they arise.
Additional Information
When you're one of us, you get to run with the best. For decades, we've
been helping marketers from the world's top brands personalize experiences for
millions of people with our cutting-edge technology, solutions and services.
Epsilon's best-in-class identity gives brands a clear, privacy-safe view of
their customers, which they can use across our suite of digital media,
messaging and loyalty solutions. We process 400+ billion consumer actions each
day and hold many patents of proprietary technology, including real-time
modeling languages and consumer privacy advancements. Thanks to the work of
every employee, Epsilon has been consistently recognized as industry-leading
by Forrester, Adweek and the MRC. Positioned at the core of Publicis Groupe,
Epsilon is a global company with more than 8,000 employees around the world.
Check out a few of these resources to learn more about what makes Epsilon so
EPIC:
Culture: https: // www. epsilon.com/us/about-us/our-culture-epsilon
DE&I: https: // www. epsilon.com/us/about-us/diversity-equity-inclusion
CSR: https: // www. epsilon.com/us/about-us/corporate-social-responsibility
Life at Epsilon: https: // www. epsilon.com/us/about-us/epic-blog
Great People Deserve Great Benefits
We know that we have some of the brightest and most talented associates in the
world, and we believe in rewarding them accordingly. If you work here, expect
competitive pay, comprehensive health coverage, and endless opportunities to
advance your career.
Epsilon is an Equal Opportunity Employer. Epsilon's policy is not to
discriminate against any applicant or employee based on actual or perceived
race, age, sex or gender (including pregnancy), marital status, national
origin, ancestry, citizenship status, mental or physical disability, religion,
creed, color, sexual orientation, gender identity or expression (including
transgender status), veteran status, genetic information, or any other
characteristic protected by applicable federal, state or local law. Epsilon
also prohibits harassment of applicants and employees based on any of these
protected categories.
Epsilon will provide accommodations to applicants needing accommodations to
complete the application process.
#LI-WK1
REF171564G