Creative Strategist

Versett
March 11, 2023
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Offerd Salary:Negotiation
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Contract Type:Other
Working Time:Full time
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Hi! I am Katie Vincent, Associate Director of Growth Strategy at Kulin (pronounced Koo • lin), a digital marketing agency focused on helping build scalable strategies across all channels. We are looking for a Creative Strategist to join our growing team.

We're a digital marketing agency focused on helping clients build scalable strategies across all channels, and we're looking for a Creative Strategist to join our team! This role will be focused on helping DTC brands bring high performing and effective creative to life, collaborating closely with growth managers and the creative team. You are the connector, guiding creative strategies and steering the creative process.

We have recently joined the Versett group of global companies. Together, we will build amazing apps and products, while ensuring our clients launch effectively in the market, better than ever before.

THE OPPORTUNITY:

This role will be focused on operating both conceptually and analytically to inspire and drive successful creative ideas while leveraging data to demonstrate performance, provide insights, and create improvements. This is a full-time, remote position within Canada.

  • Work with a set of clients, developing creative and messaging strategy to reach client goals
  • Communicate creative strategy and insights to clients
  • Develop creative briefs specific to clients' customer journeys and user personas.
  • Analyze creative performance and guide the editing process to improve creative, leveraging data and creative best practices to drive your decisions
  • Carry out qualitative market research and quantitative research
  • Work collaboratively with other departments to understand the needs of each client and account. Able to facilitate and lead creative, strategic discussions and provide clear recommendations and strategic direction
  • Own the UGC (User generated content) projects. Including briefing, communicating, and auditing creators/creators content - finding creators
  • Stay on top of influencer marketing trends to support our clients and help guide recommendations on creative direction for our creators, and / or influencers
  • WHAT YOU BRING TO THE TABLE:

  • 2+ years of creative strategy experience
  • Experience and knowledge with all core social platforms - including: Meta (Facebook & Instagram), Tik Tok and YouTube
  • You are a storyteller and innovator - You know that how you tell a story on Tik Tok can be vastly different than how you tell it on Instagram.
  • Plus, if you have experience ad buying
  • Understanding of performance marketing and conversion focused creative
  • Knowledge and expertise analysing creative and using data to inform creative decisions
  • Enjoy being creative and staying up to date with trends
  • Ability to manage multiple projects and clients at once
  • Time management and self-accountability
  • Strong attention to detail
  • Willingness to contribute to overall client success, including other elements of creative strategy
  • Strong collaboration skills and willingness to work as a part of a team and with other teams
  • Receptive to feedback
  • Plus, if you have worked with UGC creators /Influencers
  • THE BEHAVIOURS WE VALUE AT VERSETT:

  • You are naturally curious, self-motivated, and always looking to learn more.
  • You are supportive of others and enjoy sharing knowledge.
  • You have a collaborative mindset and have empathy for your users, clients, project team and co-workers.
  • Inclusion at Versett Versett is an equal opportunity employer. We celebrate our inclusive work environment and welcome members of all backgrounds and perspectives to apply. We are committed to providing reasonable accommodation and will work with you to meet your needs.

    We strongly encourage applications from racialized individuals, under- represented communities, diverse backgrounds, identities, and experiences. Also, if you have accessibility requirements and need help during the application process, reach out directly!

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