Job Description
The Sr. Technical Project Manager – Campaign Production, Email is
expected to perform all job duties including the following:
The Sr. Technical Project Manager – Campaign Production, Email is responsible
for the day to day management, leadership and implementation of the email
strategy and execution for a group of accounts. This would include but not be
limited to the email channel, SMS/MMS initiatives, data/list management,
online media and promotional support, and both brand and direct marketing in
order to maximize client business/marketing objectives.
This role is responsible for end-to-end project management/campaign operations
and internal relationship building.
Responsibilities:
Oversee the project definition, management and execution of email channel
programs, including but not limited to, email campaign management, social
media integration, landing pages and support sites, online media and
promotions, and affiliate marketing, in order to maximize client
business/marketing objectives
Day to day contact for the respective internal Enterprise client; able to
build strong client relationships while executing up-sell and cross-sell
to organically grow the business
Accountable for each assigned marketing/media project and each phase of
the online marketing/media process: strategy, planning/buying,
trafficking, optimization, and measurement analysis and ROI
Works directly with the creative, development and account teams to ensure
that each project is on strategy, on time and within budget
Serve as a point of integration for multiple agency departments; ensure
integrated program management
Able to document and discuss solid proposals for a variety of verticals
Help identify and qualify vendors for partnerships
Manage third-party vendors and contractors and evaluate new opportunities
for the client on an ongoing basis
Stay up-to-date on and advises clients of the latest trends in email
marketing/media (i.e. kinetic elements, responsive dev technique)
Participate in new project development and new business efforts as
required by management
Has a conversant understanding of common digital tools and techniques
(HTML/CSS, API's, .NET or PHP, database design/development, etc.)
Required Skills:
5+ years of email campaign operations/marketing program/project management
experience
Able to provide inventive, but measurable, solutions for client challenges
Experience with Email Service Provider (ESP) platforms (i.e. Harmony,
Cheetahmail, ExactTarget, Yesmail, Responsys, Zeta, SilverPop, etc…)
Deeply familiar and passionate about email marketing concepts, practices
and programs. A strong understanding of email marketing
Highly motivated and assertive self-starter
Experienced with hands-on implementation and results measurement
Able to work with minimal supervision while maintaining focus and
productivity
Time management and problem solving skills
Able to quickly adapt to new situations
Team player
Able to think “outside the box” to solve and deliver
Exemplary communication skills (persuasive written, compelling verbal)
Solid understanding of usability within the Web and email channels
Experience drawing recommendations from channel analytics
Ability to create and monitor business KPIs (key performance indicators)
Focused on results and detail oriented
Bonus Skills (nice to have's):
Automotive channel experience
Prior management experience
Freemarker, AMPscript or other scripting expertise is a BIG plus
Understanding and/or ability to look at HTML and find
mistakes/efficiencies
Ability to dedicate yourself to our clients and do whatever the job takes
to deliver their solutions
Additional Information
When you're one of us, you get to run with the best. For decades, we've
been helping marketers from the world's top brands personalize experiences for
millions of people with our cutting-edge technology, solutions and services.
Epsilon's best-in-class identity gives brands a clear, privacy-safe view of
their customers, which they can use across our suite of digital media,
messaging and loyalty solutions. We process 400+ billion consumer actions each
day and hold many patents of proprietary technology, including real-time
modeling languages and consumer privacy advancements. Thanks to the work of
every employee, Epsilon has been consistently recognized as industry-leading
by Forrester, Adweek and the MRC. Positioned at the core of Publicis Groupe,
Epsilon is a global company with more than 8,000 employees around the world.
Check out a few of these resources to learn more about what makes Epsilon so
EPIC:
Culture: https: // www. epsilon.com/us/about-us/our-culture-epsilon
DE&I: https: // www. epsilon.com/us/about-us/diversity-equity-inclusion
CSR: https: // www. epsilon.com/us/about-us/corporate-social-responsibility
Life at Epsilon: https: // www. epsilon.com/us/about-us/epic-blog
Great People Deserve Great Benefits
We know that we have some of the brightest and most talented associates in the
world, and we believe in rewarding them accordingly. If you work here, expect
competitive pay, comprehensive health coverage, and endless opportunities to
advance your career.
Epsilon is an Equal Opportunity Employer. Epsilon's policy is not to
discriminate against any applicant or employee based on actual or perceived
race, age, sex or gender (including pregnancy), marital status, national
origin, ancestry, citizenship status, mental or physical disability, religion,
creed, color, sexual orientation, gender identity or expression (including
transgender status), veteran status, genetic information, or any other
characteristic protected by applicable federal, state or local law. Epsilon
also prohibits harassment of applicants and employees based on any of these
protected categories.
Epsilon will provide accommodations to applicants needing accommodations to
complete the application process.
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